{"id":4166,"date":"2020-09-14T21:00:46","date_gmt":"2020-09-14T21:00:46","guid":{"rendered":"https:\/\/www.campbells.com\/pace\/?page_id=4166"},"modified":"2026-06-04T20:17:12","modified_gmt":"2026-06-04T20:17:12","slug":"about","status":"publish","type":"page","link":"https:\/\/www.campbells.com\/pace\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n
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How it all began<\/h2>\n\n\n\n

At Pace Foods, our passion for making salsa dates back more than 74 years, to one loveable craftsman: David Pace. A purist of uncompromising care. An entrepreneur with the mind, heart and palate for making the perfect sauce.<\/p>\n\n\n\n

David Pace was born in Louisiana. After many accomplishments of note\u2014 working for the family syrup business, winning a football scholarship to Tulane, competing in the first Sugar Bowl, piloting a jet in WWII\u2014 a newly-wed David settled down in the heart of Texas.<\/p>\n\n\n\n

For being settled down, he was always riled up, hot on the trail of the perfect mixture. Over the better part of a decade, one mixture rose to the top: freshly hand-picked jalape\u00f1o, crisp onion, and ripe, smoothly blended tomato. The world\u2019s first \u201cPicante Sauce\u201d.<\/p>\n<\/div><\/div>\n\n\n\n

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The Particulars<\/h2>\n\n\n\n

Now that he had finally created the perfect sauce, another problem arose: how would he keep fresh ingredients all year round? In order to meet demands (25 million pounds of fresh jalape\u00f1o alone), David forged an alliance with local farmers, pioneering the Pace\u00ae<\/sup> Pepper Trail we continue to <\/strong>use today.<\/p>\n\n\n\n

Ensuring every bottle would be true to perfection, David crafted the Pace\u00ae<\/sup> heirloom jalape\u00f1os by using the seeds from two distinctly perfect jalape\u00f1os, over and over again. One pepper brings the kick you taste in our Medium and Hot salsas, dips and sauce. The other is our specially-bred, Pace\u00ae<\/sup> \u201cNo Heat\u201d jalape\u00f1o for Mild products, retaining all of the flavor and none of the bite.<\/p>\n<\/div><\/div>\n\n\n\n

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The legacy lives on<\/h2>\n\n\n\n

Keeping David\u2019s passion for quality is a tradition proudly carried on by The Campbell’s Company. Pace\u00ae<\/sup>\u00a0is still made in Texas, with dedicated employees who carefully test every batch with the same uncompromised care that David Pace put into every bottle. Every variety embodies the great taste and craftsmanship that the Pace\u00ae<\/sup>\u00a0brand perfected back in 1947. So grab Southwest by the Bottle and Pick up the Pace to let every meal be an adventure.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

How it all began At Pace Foods, our passion for making salsa dates back more than 74 years, to one loveable craftsman: David Pace. A purist of uncompromising care. An entrepreneur with the mind, heart and palate for making the perfect sauce. David Pace was born in Louisiana. After many accomplishments of note\u2014 working for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4166","page","type-page","status-publish","hentry","odd"],"acf":[],"yoast_head":"\nThe Pace Story | Pace\u00ae<\/title>\n<meta name=\"description\" content=\"At Pace\u00ae, our passion dates back more than 60 years, to one craftsman: David Pace. Today, every product embodies the taste and craftsmanship perfected in 1947.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campbells.com\/pace\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pace Story | Pace\u00ae\" \/>\n<meta property=\"og:description\" content=\"At Pace\u00ae, our passion dates back more than 60 years, to one craftsman: David Pace. 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