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SIDES SEASON™ Recipes

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Campbell's Sides Collection

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‘Tis the Season of M’m!
The best way to make this holiday season a winner? By serving mouthwatering Campbell’s® sides. Make the most of Sides Season™ by discovering new recipes, perusing the 2025 State of the Sides Report, exploring the limited-edition Campbell’s Sides Collection bags by Cynthia Rowley & Kit Keenan and making your favorite holiday sides! Sides Season success? This year, it’s in the bag with Campbell’s.
Dish Out More M’m!
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Campbell’s Sides Season™ recipes will help make sure your classic family-style side dishes and mini shareable versions aren’t just a supporting dish at holiday gatherings – they’re the main event. We have holiday recipes to win over every occasion, palate and second helping throughout the season!
The Main
Green Bean Casserole
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The Mini
Green Bean Casserole Bites
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The Main
Cheddar Corn Casserole
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The Mini
Mini Cheddar Corn Casseroles
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The Main
Creamy Double Cheddar Mac & Cheese
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The Mini
Double Cheddar Mac & Cheese Bites
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The Main
Sweet Potato Casserole
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The Mini
Sweet Potato Casserole Bites
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Like the M’m! Share the M’m!
Keep the Sides Season™ party going! Follow @campbells on social for more recipe inspiration to fuel your next holiday celebration – and show off your best sides with #SidesSeason.
M’m! in the Bag: Introducing The Campbell's Sides Collection by Cynthia Rowley & Kit Keenan
The Campbell’s Sides Collection is a collaboration with award-winning fashion designer Cynthia Rowley, and her daughter Kit Keenan, a content creator and entrepreneur. This limited-edition collection features two bespoke bags–The Holiday Tote and The Party Bag—designed by the mother-daughter duo, in partnership with Campbell’s. Created with style and functionality in mind, these gorgeous bags have a special compartment that holds your favorite Campbell’s side dish to keep it safe while traveling to holiday get-togethers all Sides Season long!

For every bag purchased, Campbell’s will donate 99 cans of Campbell’s Condensed Soup to Feeding America, matching the cost of a bag in product donations.

Orders ship in 1–3 business days and arrive in 3–8. To ensure delivery before Thanksgiving, order by November 10.

The Party Bag
The Party Bag includes a circular, detachable base, complete with a Campbell’s-inspired trivet and a casserole dish for serving your Campbell’s Green Bean Casserole with ease. It’s the perfect companion to keep your dish warm on the go. Plus, the waterproof-lined top effortlessly transforms into a bottle chiller.
The Holiday Tote
The Holiday Tote comes complete with a perfectly sized casserole dish to make your Campbell’s Creamy Double Cheddar Mac & Cheese recipe prep effortless. Its roomy interior holds everything you need for your holiday get-together, and the rectangular, detachable base helps keep your favorite side warm (and easy to tote). A surprise bonus: the bag also includes a bespoke Campbell’s ring light for social-ready food pics.
Delivering M’m!: The 2025 State of the Sides Report
Campbell’s is officially kicking off Sides Season with its release of the fourth annual State of the Sides Report – a look into how Americans across the country celebrate the holiday season, shining a spotlight on the iconic side dishes that don’t just complement a meal, but are the heart of it. Fueled by insights from all 50 states, the 2025 report offers an in-depth look at the evolving traditions, tastes, trends and regional favorites that make side dishes the star of the holiday table and bring people together all season long.
63%
of Americans prefer eating side dishes over the turkey at Thanksgiving, up from 56% in 2024.
47%
of Americans say they’d be perfectly happy with a plate full of sides and nothing else, up from 38% in 2024.
44%
call Green Bean Casserole the most iconic Thanksgiving side, with more than half of those who always cook the full Thanksgiving meal saying it’s best made the traditional way.
50%
of the nation believes Mac & Cheese should be a staple at every holiday table, with Gen Z and Millennials leading the charge.
81%
of Americans say preparing holiday dishes is how they show love for family and friends.
Download the Report
Bringing M’m! to the Holidays
From creamy casseroles to savory stuffing, Campbell’s celebrates the flavors that bring us together. Watch our heartwarming holiday commercial to officially kick off Sides Season.
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